Augason Farms, a Blue Chip Group company, has been a leader in the food storage industry for over 40 years. During this time, this family-owned enterprise has grown from our inaugural (and delicious!) “Morning Moo’s” dry-milk product to over 400 high-quality and nutritious food storage products sold nationwide in club stores and giant retailers.
Humble Beginnings. In 1972 Phil Augason was inspired to develop a nutritious and economical whey-based milk alternative that he named "Morning Moo's". Over the next several years, Phil, his wife Jacquie, and their five children traveled throughout the Intermountain West attending trades shows and fairs. They family spent countless late nights and weekends preparing for and attending the trade shows, and the effort soon paid off. Hundreds of demos and thousands of samples later, Morning Moo’s delicious flavor and success forged the path to today’s widely-known brand, Augason Farms.
Family Owned. Today, Augason Farms is owned and operated by a second generation of Augasons. Mark Augason, who worked side by side with his father from an early age, recently took the helm as president and thought leader of Blue Chip Group. Mark is committed to growing Augason Farms—and all Blue Chip Group brands—within a culture fostered by dedicated, quality-driven, and family-oriented leadership.
Rooted in Utah. Augason Farm’s finely tuned ingredients are formulated by our own master blenders and produced in our manufacturing facility in Utah. We source the finest ingredients; never compromising quality or flavor.
Committed to Quality and Flavor. While Augason Farms’ bread and butter is producing premium quality foods that stand the test of time, we are equally passionate about developing products that are delicious and nutritional. Our food storage products defy the perception that extended shelf-life is synonymous with bland and boring. With Augason Farms, that is far from the case. In fact, many of our customers don’t wait for an emergency to enjoy Augason Farms foods. It’s their go-to source for last minute, easy-prep, and great tasting meals.
Ceaseless Innovation. Morning Moo and Augason Farms was just the beginning. With the establishment of Blue Chip Group, we have successfully formulated, manufactured, and distributed several unique product brands. Collectively, we provide solutions for long-term food storage, short-term emergency preparedness, easy-to-prepare foods for daily enjoyment, and delicious meals for outdoor adventurers.