About Us

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In 1972 Phil Augason was inspired to develop an economical but nutritious whey-based milk alternative that he named "Morning Moo's®."  Over the next several years Phil traveled throughout the Intermountain West. His wife Jacquie and their five children, spent many nights and weekends preparing for shows and fairs where dad would demonstrate and sample the Morning Moo's® drink.  Morning Moo's® delicious flavor and solid nutrition have made it a huge success. That success has led to the acquisition of several other companies by "The Blue Chip Group" giving Blue Chip Group, Inc the ability to expand its product base. Those companies are now united under the Augason FarmsTM brand.
Augason FarmsTM is a thriving enterprise offering a full range of high quality products including: Cereals & Grains; Soups & Sauces; Fruits; Baking Mixes; Eggs & Dairy; Vegetables; Drinks; Meat substitutes; Beans and Gluten Free. All products are packaged for daily use or long-term storage.